Usually it takes months to expertly fit-out a new retail offering, so when the Sydney-based eyewear label, Bailey Nelson decided to open a pop-up shop in Melbourne Central, they sought to create a similar experience in just two weeks.
Stripping back the turquoise wallpaper to deconstruct what was once a swimwear shop, the team set about creating a minimal aesthetic by introducing a neutral palette of soft timber and thick hues of grey and white.
Led by product designer, Brittany Gray, the team wanted to play on the theme of ‘temporary’ as seen through the eyes of the pop-up shop’s transient nature, and so created a kaleidoscope of colour along the back feature wall in the form of brightly arranged tiles, which has actually been crafted entirely out of paper.
The eyewear itself has been cleverly merchandised with hanging hooks and plywood timber boxes that are oh-so on-trend, while the temporary theme is referenced yet again in the timber slatted table tops which have been hand-sanded and placed over IKEA trestle bases in this same ephemeral style.
The result is a space that has already made an impression on passers-by, with Gray saying ‘we regularly have people approach us to say the shop is one of the more intriguing and eye catching designs they’ve seen’.
Everything inside this space has been designed and built by Bailey Nelson. Built in a matter of days, the space will return to its empty shell once more before the month is out, so make sure you check it out before it’s gone in the blink of the eye.