Cellular forms, molecular organisms, rhizomatic structures – sounds more like a science laboratory than a corporate workspace, let alone one of the winners of this year’s Belle Interior Design Awards.
However this was the brief provided to Foolscap Studio when designing a new space for Clemenger BBDO to house two of the company’s emerging sub brands, 474 Labs and Yarn, within their existing St Kilda Road office.
Workstation configurations were inspired by cellular entities, linked together like molecules and connected with smaller movable tables between stations allowed for flexibility, with smaller desks allowing for impromptu meetings between team members.
This fascinating layout for the workspace was hatched after brainstorming ways to easily adapt the flow of the office as employee numbers grew in the future, while still achieving a seamless, interconnected design.
Two huge canopies – housed in the building’s impossibly high ceiling atrium – envelop the workspace, to provide not only waterproofing but to also create a defined physical presence for the brands within the building’s larger design.
Custom lighting created in collaboration with Mance Lighting, are set to sensors which activate whenever staff walk within certain areas of the office, delivering an interactive and responsive design and lending to the design intent of the office as a living, breathing molecular organism.
With such a clever layout and integration of responsive features, Clemenger’s office is at the forefront of a new wave of workplace design that is intuitive to the needs of the workers while encouraging fluid movement and adaptability.