Stepping into the G-Lux retail showroom in Richmond, the marble features and clean, crisp design practically ooze decadence and luxury.
Approached by the owners to create a new showroom for G-Lux and the marble, timber and stone products sourced from all over the globe, architect Davidov Partners and creative studio, Studio Equator wanted to create a space where the opulent nature of the products could speak for themselves.
The design involved transforming the unassuming 1970s brick warehouse to a multifunctional venue that showcases the ever changing and evolving range of stone, porcelain and timber.
Keen to merchandise the stone and marble ware in a way that would be appreciated by the top architects and designers whom regularly use the product, high design and quality finishes were high on the priority list.
Drawing inspiration from the way stoneware is transported in timber crates from the quarries of Turkey and Italy, Davidov Partners designed lime-washed pine timber crate ‘shells’ to frame the showroom’s walls, furniture and reception pods.
All of the joinery was designed by Davidov Partners and custom-built by a father and son carpentry team, which ‘nests’ the marble product while being easily assembled and disassembled to display new ranges.
A series of stone plinths were also designed by Davidov and fabricated in Turkey out of ‘Nestos’ stone, drawing on the aesthetic of old Roman columns to ‘fuse old and new, playing on this ancient material of stone to evoke emotion while presenting it in a new environment’.
Custom powder-coated stools from PGR and crisp white track lighting from Da Voluce complete the look and perfectly complement this uber luxurious showroom space.
Studio Equator collaborated on two customised ‘gallery spaces’ using G-Lux’s marble product to create two marble bench seats and a marble topography model as an innovative method of merchandising and showcasing the store’s new products in a contemporary setting.
A clever carpet-clad booth in the corner called ‘the stage set’ is a space using the warm glow of residential lighting to help highlight the product as it will look in one’s own home.
The space can be customised with the home owner’s furniture, carpet swabs and the product of interest to recreate the colour palette at home and ‘try before you buy.
A simply stunning retail showroom, the G-Lux studio has recently been shortlisted in the 2013 Australian Interior Design Awards under the Retail category. The winners will be announced on May 31.