Gusto- A keen appreciation, individual taste, zest and spirit.
Elan- A combination of distinctive, stylish, elegance and vigor.
Sitting in a retail strip that’s over 100 years old and framed by original external glass paneling and black-and-white patterned tiles, it would be easy to get lost in the beauty of this retail shop before you even step foot inside.
So for Gusto and Elan’s owners, Sarina and Katya, giving this fashion boutique’s interiors its own identify was paramount, and so they enlisted their friend and interior designer, Travis Walton to help create a space that spoke volumes from the inside as well as on the outside.
With a brief to deliver a space that was both modern and rustic in its design, Travis worked with the original timber floorboards and the black and white tiling and carried a modern interpretation of this theme throughout the boutique.
Black framed everything evokes a contemporary appeal, while a huge wrap-around mirror at the rear of the store creates an optical illusion of length and expansiveness.
A series of moveable clothing racks were crafted out of black painted timber and clear Perspex, giving them a floating effect and allowing the owners to change the configuration of the shop’s layout as often as the seasons change.
The harsh lines of the Perspex frames are juxtaposed with the garments’ free-flowing fabrics, while towards the back of the shop floor a counter hand-crafted out of antique doors introduces an element of warmth in this clean-lined interior.
Geometric shapes are referenced throughout the space, while just the right amount of clothes hanging from the racks allowing the interiors and fashion to connect and speak as one.
More than just a retail store, Gusto and Elan is also used as an exhibition space, event room and photography studio.
And judging by the raw beauty of this timber-and-black themed interior, Gusto and Elan the perfect canvas for any event.