You wouldn’t pick it down a nondescript side street in the middle of industrial Fitzroy, but behind a factory roller door lies one of Melbourne’s most respected coffee institutions.
Industry Beans Café and Roastery is the brainchild of brothers Trevor and Steve Simmons, who both toil behind the ominous roasting machines to deliver coffee blends which service not only their own café but a host of others around town.
The space is primarily a café to the untrained eye, but venture a few steps to the rear of the building and you will discover the roasting stations, a tasting room, industry training facility and office space.
Matt Rawlins from Figureground Architecture designed the café’s interiors; working alongside the Simmons brothers, his motivation was to design something original and unique to the café trade.
Inspired by the timber creates coffee beans are first transported in from their faraway homes on the other side of the world, the design concept soon evolved to include timber accents both inside and out.
Originally a gym before the large warehouse space was striped back to an empty shell, the space is designed to be transparent, where activities in different regions can be seen and experienced by everyone, creating a friendly and welcoming ambiance.
A relaxed front courtyard where coffee lovers can retreat with a magazine in the sun leads to the interior dining room with its long communal table and smaller tables throughout.
The uniform black and white colour scheme is a recurring theme throughout the space, and together with the use of natural timber, high ceilings and warehouse shell, creates a bold, industrial identity.
With Industry Beans, the Simmons brothers set out to change Melbourne’s coffee landscape for the better with their extensive blends and flavours. And by the looks of the hordes of happy customers who euphorically sip on their espressos of a morning, their work here is done.