‘Premium, sophisticated and cool’. These are the words Valentina Jovanovksa, designer of the past six Lavazza Marquees at Melbourne’s Spring Racing Carnival, uses to describe the signature style of the coffee company’s now decade-long presence in The Birdcage.
And it seems this year’s design stays true to form – framed by manicured box hedges and a pristine grassed entryway, while inside the marquee is undoubtedly striking with its black and gold theme.
Immediately upon entry a huge black bar is central to the design, while behind it a gold monolithic DJ structure rises up from the bar into the ceiling where international DJs will be keeping punters glued to the dancefloor for the duration of the carnival.
Two dramatic Plumm Glassware chandeliers featuring more than 230 glasses illuminate the Lavazza Bar in spectacular style and provide a unique and striking aesthetic to the space.
Exclusive framed prints of wild horses by world-famous New York-based photographer, Roberto Dutesco take pride of place along the interior walls, taken while he was stationed on an uninhabited island off the coast of Nova Scotia which he describes as ‘a place where time has forgotten, where true wilderness exists’.
Valentina, a family friend of the Valmorbida’s, said concept planning had begun in March, with many of the items such as the bar, flooring and DJ booth requiring custom engineering.
This year’s guests will be sampling a menu crafted by DOC Pizza, Pilu and Baby as well as sweets by Cacao, while of course no day at the Lavazza tent is complete without a coffee or two.
So for those lucky enough to be roaming the Birdcage this Spring Racing Carnival, the 2013 Lavazza Marquee looks set to live up to its name as the place to party the day away.