If The Design Files was a bricks and mortar store, what would it look like and what items would it stock? That’s the question Lucy Feagins posed to herself before conceiving the very first TDF Open House pop-up event back in 2011, and this year it’s back in a big, big way.
A larger house, more collaborators, throngs of designers, artists and homeware retailers to showcase and even four custom-designed Dulux colours created specifically for the pop-up event (named Companion, Mondrain Blue, Waterworld and Tango in case you were curious), this year’s Melbourne event is expected to attract over 5,000 visitors through the space over just four days.
Every nook and cranny has been effortlessly styled and curated by Lucy and her team and the result is thoughtful without being contrived.
A mainstay on The Design Files blog throughout the year, all of the furniture showcased throughout the home is Jardan while Country Road is the name you’ll find on the linen, and artists including Sally Ross, Kirra Jamison, Beci Orpin, Miranda Skoczek and Bonnie and Neil adorn the walls and furnishings.
Part of the success of TDF Open House hinges upon the consumer’s ability to imagine the products within their own home, which is why all of the items within the pop-up are available for purchase on the day.
This year’s TDH Open House is absolutely not to be missed. A chance to experience Lucy’s design aesthetic in a way that computer screens just can’t replicate, the pop-up provides a unique yet fleeting few days where the website literally comes alive around us.
A sight for the eyes and a feast for lovers of Australian design, TDF Open House runs from November 21 – 24.
9A Westley Street