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The Woodsfolk

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In-house
Brooke Holm

 

If you go down in the woods today, You’re sure of a big surprise. If you go down in the woods today, You’d better go in disguise. For every bear that ever there was will gather there for certain, because today’s the day the teddy bears have their picnic.

 

W

ell it’s official. What was once a tightly held secret of picnicking teddy bears, now everyone can experience charms of The Woodsfolk in Hawthorn.

This delightful retail space  is packed to the brim with homewares, crafts and interior objects, and you can tell the owners have a penchant for style.

Formerly a qualified interior designer, the store manager, Emma, drew up the original plans for the space, while the owners, Amber and Ben combined their styling, fine arts and handyman skills to complete the design and fit-out all in-house.

A hand-gilded logo designed by Stitch Design Co. and gilded by Ray Pedersen emblazons the front entrance, while inside a distressed feature wall greets you and sets the tone for the interiors.

Distressed is true in both form and function, with the owners spending weeks tearing down the old plasterboards and screwed in aluminium stud-work to reveal the original brick walls before preparing the main feature wall with three coats of paint and then stripping it back with an angle grinder to achieve the desired effect.

‘It was long, hot, dusty, uncomfortable work, and then after we had finished with the feature wall it was on to the concrete floor which was a similar process – stripping back the existing floorboards to reveal the concrete underneath before learning how to polish it in another long, dusty process,’ part owner, Amber said.

Amber said she wanted the furniture and finishes to reflect the nature of many of her products, with a hand-crafted influence, including the front counter which has been fashioned out of old schoolyard metre rulers – the work of artist, Rosalie Gascoigne.

The boutique itself is a delight to behold, with the rooms literally stuffed with all sorts of colourful, fun goodies to discover.

And if you look hard enough you might even uncover the remnants of a teddy bear who once had his picnic down at the Woodsfolk after all.

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About This Post
May 23, 2013
Posted in Shops + Retail
Tags: interior design Australia, Interior design blog, interior design blog Australia, Melbourne commercial design, Melbourne interior design, Melbourne retail, the woodsfolk

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