Where does our coffee really come from?
That’s the question the Melbourne Food and Wine Festival wanted us to ask ourselves when they engaged HASSELL to create the Urban Coffee Farm and Brew Bar right on the edge of Melbourne’s CBD.
A pop-up experience from March 1 – 17, the Urban Coffee Farm is serving coffee from Melbourne’s best cafés throughout each day of the festival, and the space is not only a feast for the taste buds but also a feast for the eyes.
125 exotic coffee trees have transformed the iconic ‘red stairs’ on the banks of the Yarra into a lush, green jungle – taking visitors on a journey of sight and taste, back to the mysterious and exotic geographies where the beans are sourced.
Shipping containers, timber pallets and packing crates have been used to create little pockets where people can sit back and take in the surrounds, and represent the vessels upon which the beans have travelled before reaching our coffee cups each morning.
Designed to make us ponder on the incredible path our coffee takes in order to reach us, HASSELL has succeeded in transforming this space into an innovative pop up experience that not only delivers on taste
but also on design.
The 125 mature coffee trees were sourced from a disused coffee plantation in New South Wales where they were excavated and brought to Melbourne where they will be offered for sale once the installation concludes.
Over 1,200 other plants have been loaned from Warners Nurseries to help fill the space and create that jungle feel.
1,200 timber pallets and three shipping containers form the main materials, each at the end of their lifecycles and repurposed for this event.
The Urban Coffee Farm is a fantastic example of architecture at work in the most interesting of places, and is a must-see as part of this year’s festival. Visit www.melbournefoodandwinefestival.com.au for more info.